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74AA1E3959CE&code=3434/rubr_artiklid_343203 [12.12.2006] · Ahmed, P. K., Rafiq, M., 2002. Internal marketing: tools and concepts for customer- focused management. [Online] http://books.google.com/books?id=tqvIOn- ns4oC&printsec=frontcover&dq=internal+marketing&ei=7GUaS6OuJqDAzQSZkICRB w#v=onepage&q=&f=false · Varey, R. J., Lewis, B. R., 2000. Internal marketing: directions for management. [Online] http://books.google.com/books? id=45Xc6v3fvDIC&printsec=frontcover&dq=internal+marketing&source=gbs_similarbo oks_s&cad=1#v=onepage&q=&f=false