Turukommunikatsiooni olemus ja eesmärk
Communications 2000-2001. Northwestern University.
10) Schultz, Don E. & Beth E. Barnes. (1997). Strategic Brand Communication
Campaigns. Lincolnwood, IL: NTC Business Books.
11) Eagle, Lynne et al. (1998). "Revisiting the Concept of Integrated Marketing
Communications: Contrasting Perceptions between Marketers and Advertising Agency
Executives". http://www.deepdyve.com/lp/emerald-publishing/imc-brand-
communications-and-corporate-cultures-client-advertising-3baQmZaMyJ
12) Smith, P.R. (1993). Marketing Communications. An Integrated Approach. London:
Kogan Page.
13) Slideshow- Kristo Krumm "Turunduskommunikatsiooni juhtimine ja planeerimine".
14) "Tugev brand tagab konkurentsieelise" Pilkku Aasma
http://www.ap3.ee/?PublicationId=31503ED6-39D4-4163-9D98-
74AA1E3959CE&code=92254