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kohanduta, võivad tagajärjed olla laastavad. 15 VIIDATUD ALLIKAD About McDonald's. (2011). McDonald's History. Retrieved 01 10, 2011, from About McDonald's: [WWW]http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_histor y_timeline.html Entrepeneur. (2012, 01). Entrepreneur 2012 Franchise 500®. [WWW]http://www.entrepreneur.com/franchises/rankings/franchise500- 115608/2012,-1.html (10.01.2012) Gilaninia, S., Shahi, H., & Mousavian, S. J. (2011). The Effect of Relationship Marketing Dimensions by Customer Satisfaction to Customer Loyalty. Interdisciplinary Journal of Contemporary Research in Business , 74-84. [WWW]http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=5754da18- 6563-4ea4-b635-c065a6205fea%40sessionmgr111&vid=5&hid=112 (10.01.2012) Helgesen, Ø. (2006). Are Loyal Customers Profitable? Customer Satisfaction, Customer