"zvibel" - 1 õppematerjal

Cialdini raamat

retreat and draw real concessions from the opposing side. It would appear, then, that the procedure would be more effective the larger the initial request, since there would be more room available for illusory concessions. This is true only up to a point, however. Research conducted at BarIlan University in Israel on the rejection- then-retreat technique shows that if the first set of demands is so extreme as to be seen as unreasonable, the tactic backfires (Schwarzwald, Raz, ~ Zvibel, 1979). In such cases, the party who has made the extreme first request is not seen to be bargaining in good faith. Any subsequent retreat from that wholly unrealistic initial position is not viewed as a genuine concession and, thus, is not reciprocated. The truly gifted negotiator, then, is one whose initial position is exaggerated just enough to allow for a series of small reciprocal concessions and counteroffers that will yield a desirable final offer from the opponent (Thompson, 1990).