"yurcheson" - 1 õppematerjal

Cialdini raamat

Health re- searchers have found, for example, that a school-based antismoking program had lasting effects only when it used same-age peer leaders as teachers (Murray, Leup- ker, Johnson, 8( Mittlemark, 1984). Another study found that children who saw a film depicting a child's positive visit to the dentist lowered their own dental anxi- eties principally when they were the same age as the child in the film (Melamed, Yurcheson, Fleece, Hutcherson, 8( Hawes, 1978). I wish I had known about this sec- ond study when, a few years before it was published, I was trying to reduce a dif- ferent kind of anxiety in my son, Chris. I live in Arizona where backyard swimming pools abound. Regrettably, each year, several young children drown after falling into an unattended pool. I was de- termined, therefore, to teach Chris how to swim at an early age. The problem was