THE PSYCHOLOGY OF COMMUNICATION
13# A1(#A15#-&>4+ 4/+#3,0&"# #% 1@@&1+&)#
42'5# )/+,2D# 3.R'&,(34*&2 9+1# 4># 3.!"#$%&'#&()*%&+,-# ,2#D&4'4D,*1'#
3,0STNUVVNVVV#34#TVNVVV#5&1+(#1D4W"##=.13#,(N# A@@&1+&)#42#3.D'4-1'#
(31D 42'5#,2#3.>4/+3.#1*3"##I/+,2D#3.13# &+1N# 3.&+ A1(#1#04+&?+&*&23#-/3#
P
'&((?>10,',1+#O,D#O12D#?#243#4>#3./2,E&+(-/3#4>#3. -+1,2"##=.&+A1(#1#
(/))&2# &P@'4(,42#4># ./012#*+&13,E,35# ?#*1E @1,23,2D(N# 4+210&23(# -/+,&)#
A,3.# 3. )&1)N# 0/(,*1'# ,2(3+/0&23(#?# 1-4/3# XYNVVV#5&1+(#1D4"# #=.&+ 1+
),>>&+&2*&(#4>#4@,2,42#1-4/3#3.)13&N# 1-4/3#3.(/))&22&((7 #4>#3.&E&23N#
12)#1-4/3# ,3(#*1/(&"##!4A&E&+N# >4+#/(N# ,3#,(#,0@4+3123#42'5#34#243.13# 3.
-+&1M3.+4/D.#,2E4'E&)#'12D/1D&"##
! 91*.#@&+,4)#,2#D&2&1'4D,*1'#3,0,(#),E,)&)#,234#&+1(#S(&Z,D/+Y?
[W"##I/+,2D#3.R'&,(34*&2 +1N# 3A4#*12),)13&(#A&+ *40@&3,2D#34#-/+#
12*&(34+(# ?# +4?G1D242# 12)# L&12)&+3.1'"# # =. >4+0&+# (/+E,E&)# 12)#
&E4'E&)#,234# /(N# A.&+&1(#3