THE PSYCHOLOGY OF COMMUNICATION
)G$%+@$&'!+#H'I:#+'JH,)1K''' OZ!N(:;'O'R'OZ!N(:;'C'''
R
' 5.= ' 5<5
!"<)*'=*&$5''0.43048 O@!LV+1&'C,"@''5<5
!L@MH&'J+,,H''557 O@!LV+1&'O+,/V+%%''--&'<<&''
!NOPQC;'R'ST!P8;''655 ' 57-A5<6&'667&'664
P
O$+#&'O+,2+,$0''-=&'666
O+@#)1+%#&'U)V1':W''57- X$@V+1"/X'G/'),2+1"/X''-=&''
:&%>"'$5+)*?&%)''02@302A ' -.&'-4&'73&'5-3A5-4&'653&'
O+@"10)/V'@)XYL0$,''56.&'5.B&'' ' 665&'66<
' 574 O$#"+'P0L#"$/''3-&'57-&'5<6&''
O:QQT'R'Z8P[T''75 ' 65-
O:QQ8''<4 :):)''884
:)+$%'*),"5&5%)'$:$5#'' :):)+$%,''81@3819H'80@380A
' BCDEF''0.. :):"*7''9@H'..H'01-H'0@0H'024H'
O:(8;C]'R'[(8>CP8;''.< ' 0.4304AH'8113810H'804
!"#$%&'"()%*+(,'$-%./0$%"$(%% O$X),H'R'PY$$@V'I_",/0'2$1$,+'
% 1'2''5