Cialdini raamat
newspapers have not publicized the story, have shown no comparable jump in such
fatalities. Furthermore, within those areas where newspaper space has been allot-
ted, the wider the publicity given the suicide, the greater has been the rise in sub-
sequent crashes. Thus, it is not some set of common societal events that stimulates
suicides on the one hand and fatal accidents on the other. Instead, it is the publi-
cized suicide story itself that produces the car and plane wrecks.
To explain the strong association between suicide-story publicity and subse-
quent crashes, a "bereavement" account has been suggested. Because, it has been
argued, front-page suicides often involve well-known and respected public figures,
perhaps their highly publicized deaths throw many people into states of shocked
sadness. Stunned and preoccupied, these individuals become careless around cars
and planes. The consequence is the sharp increase in deadly accidents involving