Cialdini raamat
behavior quite so clearly as a phenomenon known as the "Romeo and Juliet effect."
As we know, Romeo Montague and Juliet Capulet were the ill-fated Shakespearean
characters whose love was doomed by a feud between their families. Defying all
parental attempts to keep them apart, the teenagers won a lasting union in their
tragic act of twin suicide, an ultimate assertion of free will.
The intensity of the couple's feelings and actions has always been a source of
wonderment and puzzlement to observers of the play. How could such inordinate
devotion develop so quickly in a pair so young? A romantic might suggest rare and
perfect love. A social scientist, though, might point to the role of parental interfer-
ence and the psychological reactance it can produce. Perhaps the passion of Romeo
and Juliet was not initially so consuming that it transcended the extensive barriers
erected by the families
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