Cialdini raamat
enced by one of the researchers who remarked, 25 minutes before midnight, that
he had forgotten to extract the zipper from his trousers. As the observers tell it, "this
knowledge produced a near panic reaction. He was rushed into the bedroom where
Dr. Armstrong, his hands trembling and his eyes darting to the clock every few
• [.I. Chapter 4 SOCIAL PROOF
seconds, slashed out the zipper with a razor blade and wrenched its clasps free with
wirecutters." The hurried operation finished, the researcher was returned to the liv-
ing room-a slightly less metallic but, one supposes, much paler man.
As the time appointed for their departure grew very close, the believers settled
into a lull of soundless anticipation. Luckily, the trained scientists gave a detailed
account of the events that transpired during this momentous period.
The last ten minutes were tense ones for the group in the living room. They had
annaabi.ee 
