Cialdini raamat
for it. We rarely recognize, however, that psychological reactance has caused us to
want the item more; all we know is that we want it. To make sense of our height-
ened desire for the item, we begin to assign it positive qualities. In the case of the
Dade County antiphosphate law-and in other instances of newly restricted avail-
ability-assuming a cause-and-effect relationship between desire and merit is a
faulty supposition. Phosphate detergents clean, whiten, and pour no better after
they are banned than they do before. We just assume they do because we find that
we desire them more.
Censorship
The tendency to want what has been banned, and, therefore, to presume that it is
more worthwhile is not limited to commodities such as laundry soap; it also ex-
tends to restrictions on information. In an age when the ability to acquire, store,
and manage information increasingly affects access to wealth and power, it is im-
annaabi.ee 
