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"whitecryption" - 1 õppematerjal

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Denotative and connotative meanings in motion graphics text

It is promising platform. Because it is often hidden or people dont really acknowledge it, i thought it would be interesting to analyse a motion graphic piece from semiotic point of view. I decided to analyse a motion graphic piece by Estonian creative agency called TOLM and extract denotative and connotative meanings of its imagery. The video piece is about WhiteCryption encryption solution that they offer for their clients. Encryption is a process where message is crypted (encoded, converted) so, that only parties who authorised the encryption can read or decrypt it. Video link can be found at the end of the essay. My plan is to firstly analyse the overall look of the video, what kind of elements are used any why, also the color choice. And what kind of a feel it should give off to its viewers. The...

Inglise keel - Tallinna Tehnikaülikool
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