Denotative and connotative meanings in motion graphics text
times motion graphic is used almost everywhere feature film, advertising, short films,
presentations, live shows/concerts, games etc. It is promising platform. Because it is often
hidden or people dont really acknowledge it, i thought it would be interesting to analyse a
motion graphic piece from semiotic point of view.
I decided to analyse a motion graphic piece by Estonian creative agency called TOLM and
extract denotative and connotative meanings of its imagery. The video piece is about
WhiteCryption encryption solution that they offer for their clients. Encryption is a process
where message is crypted (encoded, converted) so, that only parties who authorised the
encryption can read or decrypt it. Video link can be found at the end of the essay.
My plan is to firstly analyse the overall look of the video, what kind of elements are used any
why, also the color choice. And what kind of a feel it should give off to its viewers. Then i
annaabi.ee 
