Cialdini raamat
grew as they resisted each pressure.
The second significant aspect of the believers' preflood actions was a curious
form of inaction. For individuals so clearly convinced of the validity of their creed,
they did surprisingly little to spread the word. Although they initially publicized the
news of the coming disaster, they made no attempt to seek converts, to proselyte
actively. They were willing to sound the alarm and to counsel those who voluntar-
ily responded to it, but that was all.
THE PRINCIPLE OF SOCIAL PROOF
The group's distaste for recruitment efforts was evident in various ways be-
sides the lack of personal persuasion attempts. Secrecy was maintained in many
matters-extra copies of the lessons were burned, passwords and secret signs were
instituted, the contents of certain private tape recordings were not to be discussed
annaabi.ee 
