THE PSYCHOLOGY OF COMMUNICATION
LB"2)(5$&<2#>$$!-(9-$3&&<7';$8&9$7')-337;-')$7''&+-'+-3M
LC>$D>M
P
A%'5#0;%=?$/:'%>.%>% =//.&0F%6&."%O/?=5#8%P>B/8.%50%50/%$&;/%>0;%K>87&0%
K&0$Q?%RB85@>@:?%."/%658:;S$%'58/=5$.%/GB/8.%50%>8.&"<&>:%&0./::&F/0;%."/%'5::56&0F%<507/8$>.&50%6&."%=?$/:'C%%L!"2)$2,$1$%&E
7';$"-9-F$$G&*(9-$=-7';$427%$HII$=*+<5$)&$375)-'$)&$0-#,&*9$J24-9)$)23<7';$
)&$ K29@7'$ K7'5<#>$ $L-32M>$ N'A>$ .-29'>M %U0/% 5'% ."/% &;/>$%.">.% /=/8F/;%
'85=% .">.%=//.&0F%6>$%V5F5% V/F53%%A=>F&0/%@#&:;&0F%>%.8#0;%>%<8>0/%
6&."% ?5#8% V/F5% $/.% >0;% @/&0F% >@:/% .5% B85F8>=% ."/=% 6&."% ."/% V5F5% :>01
F#>F/3% %W5#% B85F8>=% ."/% .8#% B>8.&<#:>8% B5$&.&50% >0;% ."/%
<8>0/%.5%B&0%5@X/<.%>0;%B:>% &.%&0%."/% @/;%5'%."/% .8#6&0F%@5>8;3% %A=>F&0/% 6">.% >@$.8><.% B8&0<&B:/$%>% <"&:;%R58%
>0?50/%6"5%">$%/7/8%@//0%>%<"&:;T%<5#:;%:/>80%&0%F/..&0F%.">.%<50<8/./%:5>;%
&0.5%.">.%<50<8/./%.8#.%<50<8/