Cialdini raamat
crew members were using the shortcut "If an expert says so, it must be true" rule in
failing to attend or respond to the captain's disastrous mistake (Harper, Kidera, 8z
Cullen, 1971).
An account by Thomas Watson, Jr., the former chairman of IBM, offers graphic
evidence of the phenomenon. During World War II, he was assigned to investigate
plane crashes in which high-ranking officers were killed or injured. One case in-
volved a famous air force general named Uzal Ent whose copilot got sick before a
flight. Ent was assigned a replacement who felt honored to be flying alongside the
legendary general. During takeoff, Ent began singing to himself, nodding in time
to a song in his head. The new copilot interpreted the gesture as a signal to him to
lift the wheels. Even though they were going much too slowly to fly, he raised the
sIt's instructive that even though we often don't take a complex approach to personally important top-
annaabi.ee 
