THE PSYCHOLOGY OF COMMUNICATION
4&&
O
D'(=& $7& "#& 8'#-)J!& .%$)1&"#%& !'(#%-=& -"#&$-&8$--+!$-"#8K& $7&"#& 8'#-&.%$)1&
"#%&!'(#%-=&-"#&$-&8$--+!$-"#8=&.#;+2-#&"#&"+-&)'!&8')#&-'&-9')!+)#'2-,/4&&
! L+2,&M+!N,+($;0=& ')#& '7& +& 1%'29& '7&!"#%+9$-!-&$)& L+,'&6,!'=& #,+.'F
O
%+!#-&')&!"$-&!"#*#&./&9%#-#)!$)1&+&8$+,'1=&7%'*&!"#&.''0&5)3/#6&%%-'$&./&
L+*#,+&O4&<%+3#%-=&.#!(##)&P%-&Q'%%/=&+&-*+,,=&($!;"F,$0#&',8&('*+)&+)8&
"#%& !('& ,+%1#=& -+8& 8+21"!#%-=& R+))$#& +)8& 6))$#& @M6UVFUWEX
R
G+#$*%%&$"7#2/# 1")3H &F&-"#&!2%)#8&!'&P+%/&L'99$)-&("'*&-"#&+99#+%#8&!'&
0)'(&3#%/&(#,,&F&G+#$*%%&$"#/&*#.)8"#9&2"#:&3#$&2"#4-'4"3!3")1;H
G<.)(=$#3-4.(7#53$#>&33/H=&-+/-&P+%/&L'99$)-&9',$!#,/4&
P
G?&&1@#A)8"#B)''-"#)'1#C''-"#4-8"'#/&*#)'/;H
GD&7#2&(."3=H&-+$8&P$--&R+))$#&*##0,/4
GE"#,"3"#F*$(# 4&-'4#(&7#2&(."3GGH &.#1+)&P$--&6))$#&$)&+&7%$1"!#)#8&("$-F
9#%4
6!&!"+!=& P%-&Q'%%/&8%#(& "#%-#,7&29&!'&"#%&72,,& "#$1"!&+)8&%#1+%8#8&"#%&1$F
1+)!$;&8+21"