Cialdini raamat
"
All at once, things began to make sense. These were people with real problems,
and they were desperately searching for a way to solve those problems. They were
seekers who, if our discussion leaders were to be believed, had found a potential so-
lution in TM. Driven by their needs, they very much wanted to believe that TM was
their answer.
Now, in the form of my colleague, intrudes the voice of reason, showing the
theory underlying their newfound solution to be unsound. Panic! Something must
be done at once before logic takes its toll and leaves them without hope once again.
Quickly, quickly, walls against reason are needed; and it doesn't matter that the
fortress to be erected is a foolish one. "Quick, a hiding place from thought! Here,
take this money. Whew, safe in the nick of time. No need to think about the issues
any longer." The decision has been made, and from now on the consistency tape
can be played whenever necessary: "TM
annaabi.ee 
