Cialdini raamat
existed on this planet. To deal with it, we need shortcuts. We can't be expected to
recognize and analyze all the aspects in each person, event, and situation we en-
counter in even one day. We haven't the time, energy, or capacity for it. Instead, we
must very often use our stereotypes, our rules of thumb, to classify things accord-
ing to a few key features and then to respond without thinking when one or an-
other of these trigger features is present.
Sometimes the behavior that unrolls will not be appropriate for the situation,
because not even the best stereotypes and trigger features work every time. We will
accept their imperfections since there is really no other choice. Without these fea-
tures we would stand frozen-cataloging, appraising, and calibrating-as the time
for action sped by and away. From all indications, we will be relying on these
stereotypes to an even greater extent in the future. As the stimuli saturating our