Cialdini raamat
sales strategy. If the inspector subsequently responds to your refusal by proposing
that you, at least, provide the names of some friends he might call on, use your
mental maneuver again. Define this retreat to a smaller request as what you rec-
ognize it to be-a compliance tactic. Once this is done, there would be no pressure
to offer the names as a return concession, since the reduced request would not be
viewed as a real concession. At this point, unhampered by an inappropriately trig-
gered sense of obligation, you may once again be as compliant or noncompliant as
you wish.
Provided you are so inclined, you might even turn the inspector's own weapon
of influence against him. Recall that the rule for reciprocation entitles a person who
has acted in a certain way to a dose of the same thing. If you have determined that
the "fire inspector's" gifts were used , not as genuine gifts, but to make a profit from