Cialdini raamat
grated, and retained.
Shortcuts Shall Be Sacred
Because technology can evolve much faster than we can, our natural capacity
to process information is likely to be increasingly inadequate to handle the
I ff- Chapter 8 INSTANT INFLUENCE
abundance of change, choice, and challenge that is characteristic of modern life.
More and more frequently, we will find ourselves in the position of lower ani-
mals-with a mental apparatus that is unequipped to deal thoroughly with the in-
tricacy and richness of the outside environment. Unlike the lower animals, whose
cognitive powers have always been relatively deficient, we have created our own
deficiency by constructing a radically more complex world. The consequence of our
new deficiency is the same as that of the animals' long-standing one: when mak-
ing a decision, we will less frequently engage in a fully considered analysis of the
total situation
annaabi.ee 
