Cialdini raamat
legal system (see Castellow, Wuensch, 8{ Moore, 1991; and Downs 8{ Lyons, 1990, for
reviews). For example, in a Pennsylvania study (Stewart, 1980), researchers rated the
physical attractiveness of 74 separate male defendants at the start of their criminal
trials. When, much later, the researchers checked court records for the results of
these cases, they found that the handsome men had received significantly lighter
sentences. In fact, attractive defendants were twice as likely to avoid jail as unat-
tractive defendants. l In another study-this one on the damages awarded in a
staged negligence trial-a defendant who was better looking than his victim was
assessed an average amount of $5,623; but when the victim was the more attractive
of the two, the average compensation was $10,051. What's more, both male and fe-
male jurors exhibited the attractiveness-based favoritism (Kulka 8{ Kessler, 1978).
Other experiments have demonstrated that attractive people are more likely to
annaabi.ee 
