Cialdini raamat
Shortcuts Shall Be Sacred
Because technology can evolve much faster than we can, our natural capacity
to process information is likely to be increasingly inadequate to handle the
I ff- Chapter 8 INSTANT INFLUENCE
abundance of change, choice, and challenge that is characteristic of modern life.
More and more frequently, we will find ourselves in the position of lower ani-
mals-with a mental apparatus that is unequipped to deal thoroughly with the in-
tricacy and richness of the outside environment. Unlike the lower animals, whose
cognitive powers have always been relatively deficient, we have created our own
deficiency by constructing a radically more complex world. The consequence of our
new deficiency is the same as that of the animals' long-standing one: when mak-
ing a decision, we will less frequently engage in a fully considered analysis of the
total situation
annaabi.ee 
