Cialdini raamat
Yet, I am not fully comforted. Recall that earlier we learned that people are likely to
respond in a controlled, thoughtful fashion only when they have both the desire
and the ability to do so. I have recently become impressed by evidence suggesting
that the form and pace of modern life is not allowing us to make fully thoughtful
decisions, even on many personally relevant topics (Cohen, 1978; Milgram, 1970).
That is, sometimes the issues may be so complicated, the time so tight, the dis-
tractions so intrusive, the emotional arousal so strong, or the mental fatigue so
deep that we are in no cognitive condition to operate mindfully. Important topic or
not, we have to take the shortcuts
Perhaps nowhere is this last point driven home more dramatically than in
the life-and-death consequences of a phenomenon that airline industry officials
have labeled Captainitis (Foushee, 1984). Accident investigators from the Federal