Cialdini raamat
Back in the 1970S, our attention was brought to the phenomenon in the form of
airplane hijackings, which seemed to spread like airborne viruses. In the 1980s,
our focus shifted to product tamperings, such as the famous cases of Tylenol cap-
sules injected with cyanide and Gerber baby food products laced with glass. Ac-
cording to FBI forensic experts, each nationally publicized incident of this sort
spawned an average of 30 more incidents (Toufexis, 1993). More recently, we've
been jolted by the specter of contagious mass murders, occurring first in work-
place settings and then, incredibly, in the schools of our nation. For instance, im-
mediately following the bloody rampage by two Littleton, Colorado, high-school
students on April 20, 1999, police responded to scores of similar threats, plots,
and attempts by troubled students. Two of those attempts proved "successful": A
annaabi.ee 
