Cialdini raamat
He eventu-
dozen boiler-room cases in the past four years. ''The ally wired an additional $9,740, but his profits never
victims are sometimes persuaded to invest the sav- arrived.
ings of a lifetime." "My heart sank;' Gulban recalled, "I was not
Orestes J. Mihaly, the New York assistant at- greedy. I just hoped I would see better days." Gulban
torney general in charge of the bureau of investor never recouped his losses.
The Scarcity Scam
how the scarcity principle was employed during the second and third phone calls to cause
to "buy quickly without thinking too much about it." Click, Blur.
The weakness is, as before, an enlightened one_ We know that the things that are dif-
ficult to get are typically better than those that are easy to get (Lynn, 1989). As such,
annaabi.ee 
