"tivistic" - 1 õppematerjal

Cialdini raamat

For the American students, the best predictor of their decision was information about how often they, themselves, had agreed to marketing survey requests in the past; this is in keeping with the primarily individualistic point of reference of most Americans. For the Pol- ish students, however, the best predictor of their decisions was information about how often their friends had agreed to marketing survey requests in the past; this is in keeping with the more collec- tivistic values of their nation (Cialdini et aI., 1999). ~ Chapter 4 SOCIAL PROOF READER'S REPORT 4.4 From a Former Racetrack Employee became aware of one method of faking social evidence to one's advantage Iwhile working at a racetrack. In order to lower the odds and make more money, some bettors are able to sway the public to bet on bad horses. Odds at a racetrack are based on where the money is being bet. The more