Cialdini raamat
Since, he has been selected for multiple prestigious
positions.
Author's note: This strategy of taking due responsibility for a failure doesn't just work for in-
dividuals within an organization. It appears to work for the organizations themselves. Re-
search shows that companies that take blame for poor outcomes in annual reports have
higher stock prices one year later than companies that don't take blame for poor outcomes
(Lee, Peterson, Be Tiedens, 2004).
vintages, would respond with some excellent (and costly) choices. He was similarly
persuasive when it came time for dessert decisions. Patrons who otherwise would
have passed up the dessert course or shared with a friend were swayed to partake
fully by Vincent's rapturous descriptions of the baked Alaska and chocolate mousse.
Who, after all, is more believable than a demonstrated expert of proven sincerity?