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Cialdini raamat
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Cialdini raamat

Since, he has been selected for multiple prestigious positions. Author's note: This strategy of taking due responsibility for a failure doesn't just work for in- dividuals within an organization. It appears to work for the organizations themselves. Re- search shows that companies that take blame for poor outcomes in annual reports have higher stock prices one year later than companies that don't take blame for poor outcomes (Lee, Peterson, Be Tiedens, 2004). vintages, would respond with some excellent (and costly) choices. He was similarly persuasive when it came time for dessert decisions. Patrons who otherwise would have passed up the dessert course or shared with a friend were swayed to partake fully by Vincent's rapturous descriptions of the baked Alaska and chocolate mousse. Who, after all, is more believable than a demonstrated expert of proven sincerity?

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