Cialdini raamat
by a big reward. No, the fraternity chapters and Chinese Communists were playing
for keeps. It was not enough to wring commitments out of their men; those men
had to be made to take inner responsibility for their actions.
Given the Chinese Communist government's affinity for the political essay
contest as a commitment device, it should come as no surprise that a wave of such
contests appeared in the aftermath of the 1989 massacre in Tiannanmen Square,
where pro-democracy protesters were gunned down by government soldiers. In
Beijing alone, nine state-run newspapers and television stations sponsored essay
competitions on the "quelling of the counterrevolutionary rebellion." Still acting in
accord with its long-standing and insightful de-emphasis of rewards for public
commitments, the Beijing government left the contest prizes unspecified.
annaabi.ee 
