Cialdini raamat
their country's role in the war, and of communism. Dr. Henry Segal, chief of the
neuropsychiatric evaluation team that examined returning POWs at the end of the
Korean War, reported that war-related beliefs had been substantially shifted. Sig-
nificant inroads had been made in the political attitudes of the men:
Many expressed antipathy toward the Chinese Communists but at the same time
praised themfor "thefinejob they had done in China." Others stated that "al-
though communism won't work in America, I think it's a good thing for Asia."
(Segal, 1954, p. 360)
It appears that the real goal of the Chinese was to modify, at least for a time,
the hearts and minds of their captives. If we measure their achievement in terms
COMMITMENT IS THE KEY _
of "defection, disloyalty, changed attitudes and beliefs, poor discipline, poor morale,