The Cataclysmic Death of Stars Republished from the pages of National Geographic magazine Written by Ron Cowen March 2007 Ever since he was a teenager, Stan Woosley has had a love for chemical elements and a fondness for blowing things up. Growing up in the late 1950s in Texas, "I did everything you could do with potassium nitrate, perchlorate, and permanganate, mixed with a lot of other things," he says. "If you mixed potassium nitrate with sulfur and charcoal, you got gunpowder. If you mixed it with sugar, you got a lot of smoke and a nice pink fire." He tested his explosive concoctions on a Fort Worth golf course: "I screwed the jar down tight and ran like hell." "kaboomWoosley", now an astronomer at the University of California at Santa Cruz, has graduated to bigger explosions--much bigger. Woosley studies some of the most powerful explosions since the birth of the universe: supernovae, the violent deaths of stars. The universe twi...
More praise for Influence: Science and Practice! "We've known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens." --MARK BLACKBURN, Sr. Vice President, Director of Insurance Operations, State Auto Insurance Companies "Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation "This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." -CHARLES T...
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