Cialdini raamat
those individuals will naturally come to like each other better. However, when sci-
entists have examined school integration-the area offering the single best test of
the contact approach-they have discovered quite the opposite pattern. School de-
segregation is more likely to increase prejudice between blacks and whites than to
decrease it (Stephan, 1978).
Let's stay with the issue of school desegregation for a while. However well in-
tentioned the proponents of interracial harmony through simple contact are, their
approach is unlikely to bear fruit because the argument on which it is based is terri-
bly misinformed. First of all, research has shown that the school setting is not a
WHY DO I LIKE YOU? LET ME LIST THE REASONS
melting pot where children interact as readily with members of other ethnic groups
as they do with their own. Years after formal school integration, there is little social
integration