Bristol We have passed from a world based on material limitations into a world that is determined by mental concepts. We have moved from the age of things into the “Psychozoic Age,” the age of the mind. Wealth and opportunities are contained more in the person you are and the way you think than in the assets you have acquired in life so far.Your future lies more in your ability to apply your mind and in- telligence to your work and your life than it does in your current job or situation. Because health, wealth, and happiness are essentially mental, there are very few limits on how much of them you can acquire for yourself. In this chapter, and in subsequent chapters, you will learn many of the simple, practical, proven methods, techniques, and strategies used by high-achieving men and women in every field to
III One feature of a person that influences overall liking is physical attractiveness. Although it has long been suspected that physical beauty provides an advan- tage in social interaction, research indicates that the advantage may be greater than supposed. Physical attractiveness seems to engender a halo effect that ex- tends to favorable impressions of other traits such as talent, kindness, and in- telligence. As a result, attractive people are more persuasive both in terms of getting what they request and in changing others' attitudes. III A second factor that influences liking and compliance is similarity. We like people who are like us, and we are more willing to say yes to their requests, often in an unthinking manner. Another factor that produces liking is praise. Although they can sometimes backfire when crudely transparent, compli-
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