Cialdini raamat
War rulers who had not allowed even a breath of freedom to the masses. He had
ceded them certain rights and choices. And when these now established freedoms
were threatened, the people lashed out the way a dog would if someone tried
taking a fresh bone from its mouth. Within hours of the junta's announcement,
thousands were in the streets erecting barricades, confronting armed troops, sur-
rounding tanks, and defying curfews. The uprising was so swift, so massive, so uni-
tary in its opposition to any retreat from the gains of glasnost that after only three
riotous days, the astonished officials relented, surrendering their power and plead-
ing for mercy from Chairman Gorbachev. Had they been students of history-or
of psychology-the failed plotters would not have been so surprised by the tidal
wave of popular resistance that swallowed their coup. From the vantage point of ei-
ther diSCipline, they could have learned an invariant lesson: Freedoms once