Cialdini raamat
from constantly impinging on you, and the onlY way to do this is to ignore them as
often as possible. Indifference to one's neighbor and his troubles is a conditioned
niflex in life in New York as it is in other big cities. (A. M. Rosenthal, 1964, pp.
82-83)
_ _ Chapter 4 SOCIAL PROOF
As the Genovese story grew-aside from Rosenthal's book, it became the focus
of numerous newspaper and magazine pieces, several television news documen-
taries, and an off-Broadway play-it attracted the professional attention of a pair of
New York-based psychology professors, Bibb Latane and John Darley (1968b). They
examined the reports of the Genovese incident and, on the basis of their knowl-
edge of social psychology, hit on what had seemed like the most unlikely explana-
tion of all-the fact that 38 witnesses were present. Previous accounts of the story
annaabi.ee 
