"Marketing"
ESTONIAN UNIVERSITY OF LIFE SCIENCES
Institute of Economics and Social Sciences
BOOK REVIEW
("Marketing" , Eric N. Berkowitz, Roger A. Kerin, William Rudelius)
(Pages : 15-23)
Prepared: Kadri Tamm, MF-I-4
Instructed: Jane Tammeorg
Tartu 2009
Marketing Basics for the Small Business
Marketing is the wide range of activities involved in making sure that you're continuing
to meet the needs of your customers and getting value in return. Marketing is usually
focused on one product or service. Thus, a marketing plan for one product might be
very different than that for another product. Marketing activities include "inbound
marketing," such as market research t...