Cialdini raamat
tions. Research suggests that the height advantage may also apply to candidates for affection in con-
tests of the heart: women are significantly more likely to respond to a man's published personal ad
when he describes himself as tall. Interestingly for female ad-runners, size works in the opposite di-
rection. Women who report being short and weighing less get more male/mail action (Lynn &. Shur-
got, 1984; Shepperd &. Strathman, 1989).
_ _ Chapter 6 AUTHORITY
DILBERT
BEN tiA5 NO REAL I ALSO HAVE EXECUTIVE
DlLBEIU, I'D LIKE EXPERIENCE BUT 5TYLE MAIR.
YOU TO f'EET BEN, ME'5 VERY TALL,
OUR NEWE5T 50 WE KNOW ) WE THINK IT
fA5T-TRACK ME'LL GO fAR.
annaabi.ee 
