THE PSYCHOLOGY OF COMMUNICATION
0"0#
1"34'"# 3,*$!*0,<# 4.!#+,"2#,4!#+"--*52*./# ,4$$%3*.4+*(.07##Q+# 0""'0#+,4+# +,"#
'*.!#.""!0#0+*'%$4+*(.#R%0+#40#+,"#1(!2#.""!0#5((!7
R
! 9,*0#.""!#5(-#0+*'%$4+*(.#:"-0*0+0#"6".# ),".#2(%#4-"# 40$"":7##9,"#
!*03(6"-2# +,4+# %,)*(' "&"' .$+"."#-!# 433(':4.2# !-"4'*./# ,40# ".41$"!#
:023,($(/*0+0#+(# !(# (1R"3+*6"# 0+%!*"0#(5# +,*0#0%1R"3+*6"# 0+4+"7# # E4+,4.*"$#
S$"*+'4.#4)4>"."!#0%1R"3+0#"6"-2#+*'"#+,"2#0+4-+"!#!-"4'*./#!%-*./#0"6P
P
"-4$# 0%33"00*6"# .*/,+0# @STBQ9HUEF7# #D.# 0%10";%".+# .*/,+0<# ),".# +,"2#
)"-"# 4$$()"!# +(# -"0+# *.# :"43"<# +,"2# !-"4'"!# 0*/.*"34.+$2#'(-"# +,4.# 1"P
5(-"7##8,".#2(%#4-"#!":-*6"!#(5#"4+*./<# 0%10";%".+$2#2(%#"4+# '(-"=#),".#
2(%#4-"#!":-*6"!#(5#!-"4'*./<# 0%10";%".+$2#2(%#!-"4'#'(-"7##V(%#,46"#4#
.""!#+(#"4+=#2(%#,46"#4# .""!#+(#!-"4'7##8"#.""!#0".0(-2#0+*'%$4+*(.#!42#
4.!#.*/,+7#####
! 9,"# 04+*0""-#(5#+,"#.""!#+(#"4+#*0#5((!=#+,"#04+*0""-#(5#+,"#.""!#5(-#
0+*'%$4+*(.#*0#.(6"$# 0+*'%$*7##W%0+#40#2(%#0"">#5((!#),"