The Medium Is the Message
. . because all victual that
conduces to nourishment is relishable, whereas other things that cannot be assimulated
and be turned into our substance are insipid. A Discourse cannot be pleasant to the
Hearer that is not easie to the Speaker; nor can it be easily pronounced unless it be
heard with delight.
Here is an equilibrium theory of human diet and expression such as even now we are only
striving to work out again for media after centuries of fragmentation and specialism.
Pope Pius XII was deeply concerned that there be Serious study of the media today. On
February 17, 1950, he said:
It is not an exaggeration to say that the future of modern society and the stability of its
inner life depend in large part on the maintenance of an equilibrium between the
strength of the techniques of communication and the capacity of the individual's own
reaction.
Failure in this respect has for centuries been typical and total for mankind
annaabi.ee 
