Cialdini raamat
. Ovid said, "Easy things nobody wants, but what is forbidden is tempting." Explain his
meaning in psychological terms.
3. Recall my brother Richard's approach to selling used cars. He never lied to anyone,
yet some of his friends accused him of questionable ethics. What do you think? Was
his technique ethically acceptable or objectionable? Why?
4. For more than a decade, the major message of a massive advertising campaign for
Virginia Slims cigarettes was that modern women "have come a long way" from the
old days when they were required by social norms to be subdued, proper, and obedi-
ent. No longer, implied these ads, should a woman have to feel bound by chauvinis-
tic and outmoded constraints on her independence. No matter what your view of the
basic message, use your knowledge of psychological reactance to help explain the fol-
annaabi.ee 
