McDonalds
The McDonald's
Success Story
Mac and Dick McDonald
1940
didn't achieve real success until eight years
later
1960 earned only $159,000
examining the company's history, there are
three elements that stand out: their franchising
model, their leadership in cost and time
efficiency and their ability to convey those
benefits into the minds of customers
Over 50 years
32,000 restaurants
100 countries
1 million employees
20 of top 50 executives started working in the
restaurants, including CEO Jim Skinner
67,000 McDonald's Managers & Assistant
Managers Started as Crew
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