Cialdini raamat
ment has grown its own supports, so that even though the original reasons for the
commitment are gone, she remains in harmony with it. She has convinced herself
with newly formed reasons that she did the right thing, so she stays with Tim. It is
not difficult to see why there would be no tightening in Sara's stomach as a result.
Stomachs tell us when we are doing something we think is wrong for us. Sara
thinks no such thing. To her mind, she has chosen correctly and is behaving con-
sistently with that choice.
Yet, unless I badly miss my guess, there is a part of Sara that recognizes her
choice as a mistake and her current living arrangement as a brand of foolish con-
sistency. Where, exactly, that part of Sara is located we can't be sure, but our lan-
guage does give it a name: heart of hearts. It is, by definition, the one place where
we cannot fool ourselves. It is the place where none of our justifications, none of
our rationalizations penetrate