Cialdini raamat
In 1972, Norman Macrae, an
editor of The Economist, speculated prophetically about a time in the future:
The prospect is, after all, that we are going to enter an age when any duffer sitting
at a computer terminal in his laboratory or office or public library or home can
SHORTCUTS SHALL BE SACRED
Opting Out of the Slpress
Options
Too many options can
prove wearisome.
© 1984, David Sipress, from
Wishful Thinking, © 1987, by
Harper and Row.
delve through unimaginable increased mountains of information in mass-
assembly data banks with mechanical powers of concentration and calculation
that will be greater by a factor of tens of thousands than was ever available to the
human brain of even an Einstein. (Macrae, 1972)
Just one decade later, Time magazine signaled that Macrae's future age had ar-
annaabi.ee 
