Mass Media topic
Popular papers are generally cheaper, smaller (tabloid format), and easier to handle.
They present news in a more direct way, with large headlines, lots of colour and photos and
relatively little in-depth analysis. They often feature games and competitions (where readers
can win mouth-watering prizes) and are designed to be read quickly perhaps even flicked
through on the way to work. There are a lot of stories about TV and showbiz personalities as
well as ''human interest'' stories about ordinary people.
The first newspaper in Estonian was Tarto Maa-Rahva Näddali-leht, which started in
1806. Perno Postimees started in 1857 and it has a very important role in creating the
Estonians' national feeling. For example, it was the first newspaper which referred to the
people in Estonia, who used to call themselves countryfolk, as Estonians and it also
emphasized on requiring education
annaabi.ee 
