Pure Competition
TR TC = (P x Q) - (FC + VC) = economic profits
· Break-even point = when normal profit is satisfied
Intersection of TC + TR (TR covers all TC)
No economic profit only normal
There are 2 break-even points on graph any point in between is economic profits
Profit is maximized on a graph where the vertical distance between TR and TC is
the greatest
Profit Maximization in Shotr-run: MR/MC Approach
· As long as MRD ARP > AVC at the point where MC = MR, profit is maximized and
production should continue
· At any point where MR>MC, keep producing!!
· You can still profit more
· At any point where MR