Cialdini raamat
(Based on 35 Suicide Stories 1947-68)
Figure 4.1 Fluctuation in Number of Suicides before, during, and
after Month of Suicide Story
This evidence raises an importanl ethical issue. The suicides that follow these
stories are excess deaths. After the initial spurt, the suicide rates do not drop
below traditional levels but only return to those levels. Statistics like these might
well give pause to newspaper editors inclined to sensationalize suicide
accounts, as those accounts are likely to lead to the deaths of scores of
people. More recent data indicate that in addition to newspaper editors,
television broadcasters have cause for concern about the effects of the suicide
stories they present. Whether they appear as news reports, information
features, or fictional movies, these stories create an immediate cluster of self-
infiicted deaths, with impressionable, imitation-prone teenagers being the most
annaabi.ee 
