Sexualisation of women in advertising
Sexualisation of women in advertising
Rationale of the Written Task (Part 2)
The purpose of this written task is to provide a viewpoint concerning the sexualisation
of women in Western media and to simultaneously inform the audience about the
negative some of the negative aspects of sexist media. The opinion column evinces a
critical view towards sexist media. The written task analyzes one Burger King’s
advertisement and discusses in depth the reasons as to why the commercial is
problematic and in specific sexist.
The intended audience of the piece is teenagers and adults, as the purpose is to inform
and provide an opinion on a troubling media phenomenon. However, the primary
targeted demographic of the opinion column is women. The context of this written
task is Western advertising and in genera...
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