Cialdini raamat
What's the point of this digression into the effects of school desegregation in
race relations? The point is to make two points. First, although the familiarity pro-
duced by contact usually leads to greater liking, the opposite occurs if the contact
carries distasteful experiences with it. Therefore, when children of different racial
groups are thrown into the incessant, harsh competition of the standard American
classroom, we ought to-and do-see hostilities worsen. Seconq, the evidence that
team-oriented learning is an antidote to this disorder tells us about the heavy im-
pact of cooperation on the liking process.
Before we assume that cooperation is a powerful cause of liking, we should
first pass it through what, to my mind, is the acid test: Do compliance practition-
ers systematically use cooperation to get us to like them so that we will say yes to
their requests? Do they point it out when it exists naturally in a situation? Do they
annaabi.ee 
