Marketing
the fuel.(http://academic.mintel.com E)
Political
Drivers are more likely to buy a small car with a smaller engine; then they will have lower
taxes for their vehicle. The government is also trying to lead UK car production and car
demand towards the fully electrical and hybrid electric cars. But it is not so easy because of
the low demand and high production costs. Although in 2009 fully electric and hybrid electric
cars have made a rise from 16000 to 20000. It might be because of the scrappage scheme,
when customers get £2000 discount for buying a new car. Also when consumer wants to buy
himself/herself a new Mini then the discount will apply. The government started scrappage
scheme to get drivers to replace their old more polluting car with new and more environment
friendly one. (http://academic.mintel.com F)
Car manufacturers have to take into account also the environment while they are producing
annaabi.ee 
