Cialdini raamat
to bear. The overarching need of the cultists to cling to those beliefs seeps
poignantly from their own words. From a young woman with a 3-year-old child:
I have to believe the jlood is coming on the twenty-first because I've spent all my
monEY. I quit my job, I quit computer school. ... I have to believe. (p. 168)
From Dr. Armstrong to one of the researchers four hours after the failure of the
saucermen to arrive:
I've had to go a long way. I've given up just about everything. I've cut every tie. I've
burned every bridge. I've turned my back on the world. I can't afford to doubt. I
have to believe. And there isn't any other truth. (p. 168)
Imagine the corner in which Dr. Armstrong and his followers found them-
selves as morning approached. So massive was the commitment to their beliefs
that no other truth was tolerable
annaabi.ee 
