Cialdini raamat
magazine found that one-third of all consumers interviewed said they would be more likely to pur-
chase an item if it were linked to the Olympics.
_ _ Chapter 5 LIKING
Obamprah
When Oprah Winfrey
joined presidential
candidate Sarack Obama
on the campaign trail, his
approval ratings jumped
in the polls.
to food-that they have been most clever. For instance, it is White House tradi-
tion to try to sway the votes of balking legislators over a meal. It can be a pic-
annaabi.ee 
